How many times, after posting a picture to Facebook or Instagram, do you go back and check to see how many likes you have accumulated? How often do you read the comments that friends add to your posts or secretly wonder why this friend or that one did not comment on your recent picture? Think for a few moments about how important those likes and comments have become to your day’s mood. Another example. Airbnb and Uber are built on mutual reviews. Both the driver and the apartment owner rate their experience and impression of the consumer. Leave too many apartments unkempt and you might find it more difficult to rent another Airbnb, or you might be thrown together with apartment owners who likewise don’t clean up. Such is the magic of algorithms. Likes and stars govern more and more of our lives. Big data drives the shared economy. That might very well be good for business, but I worry about its effect on people. I worry that our personalities are increasingly shaped by the likes
"From the place where we are right flowers will never grow in the spring." Yehuda Amichai